With his career extending many years in the licensing industry, Michael Gottlieb began with Warner Bros. reestablishing their own Consumer Products and Merchandise Licensing company in their first London office. Gottlieb was fortunate to work on the world famous Looney Tunes character grouping and the soon-to-be dominate motion pictures based on DC Comics impactful superheroes: Superman, Batman and more. These two large and broadly appealing properties allowed Gottlieb to test his naturally creative concept development abilities and business instincts in nearly all demographic market segments and retail categories.

Gottlieb’s creative development programmes have won many awards two examples of which are the EMI Music Publishing and Sainsbury’s placing song lyrics on clothing… which won the Licensed Apparel Award in 2009 and Sony/ATV’s licensing programme with Mothercare and Marks and Spencer—the Mothercare campaign won the Best Direct to Retail License for 2007 from Global License magazine.

Gottlieb has now ventured out on his own forming Sunny Side Up Licensing specialising in music lyric licensing and more.

Clients past and present include Sony/ATV; Carlin; EMI; Imagem Music; Peermusic; Universal Music; Warner Chappell as well as Richard Hammond; Donny Osmond; Sooty and Sweep; and the recent award winning Karisma Kidz.